It is my honor and privilege to represent Asian Food Trade Association (AFTA) as the 2018-2020 President, as well as my company, HC Foods. I would like to thank all our members and Board of Directors for their trust and confidence me.

With the steadfast leadership of our founder, Mr. Jim Tsai, and the succeeding ex-presidents, our association has established itself as a strong organization that serves to represent all members in the Asian food trade industry. The new board members and I are committed to break new ground with our vision to integrate Asian food into the daily American diet. There is no doubt we will face challenges in our journey but we strongly believe that our vision is very much realistic and achievable.

The United States of America is founded upon the melting pot of cultures, and bringing exotic cuisines. AFTA will continue to promote high quality products throughout this country. We aspire to introduce to the American populace a richer variety of Asian delicacies besides the mainstream Asian dishes such as Chow Mein, Sushi, Kimchi, Dim Sum and Pad Thai.

We are enhancing our agenda to promote and develop Asian imports by fostering a unified voice amongst our members so that we may face our challenges in today’s competitive Food & Beverages Industry together.

We also intend to work collectively to develop access to more business opportunities to our members. Many of our members have the experience and resources to help other members navigate in this industry, and our mission is to rise together as one organization.

In addition, AFTA will work with location organizations to give back to the community. We need to highlight the importance of replenishing our food banks. As leaders in the community, we need to take the lead in the fight against hunger by donating to food pantries.

I look forward to continue the success created by all the members, and past presidents.

Thank you.

Timothy Sher 佘瓊智
August 17, 2018